Ruby Kincaid
Founder · Editor-in-chief
Ruby has been red since she was fifteen and has formulated it professionally for eighteen years. She keeps the swatch book.
Our people
Meet the team
Six colorists, one shared swatch book and a weekly red-only critique.
The team
The masthead
Marisa Delgado
Senior colorist
Marisa paints copper balayage that reads like sunlight on brick. Brunette clients follow her everywhere.
Tobias Grant
Vivid colorist
Tobias handles cherry, garnet and the occasional fire-engine red. Curly clients adore his gentle lift.
Hannah Cole
Colorist
Hannah's strawberry blondes are rosy, never orange, and she's the house expert on redhead brows.
Zoe Park
Stylist · Cut & finish
Zoe cuts the shape every red deserves and finishes with a blowout that photographs beautifully.
Sample client reviews
Letters to the editor
Placeholder reviews for this design — your real Google reviews appear here.
Ruby's auburn is the first red I've had that looks natural in daylight and dramatic at night.
I fade fast. The gloss reprints every six weeks keep me on the front page.
Marisa's copper balayage got me stopped twice on the way to my car.
Tobias took my curls to cherry red without losing a single ringlet.
They showed me the swatch book with my formula in it. That's when I knew I'd never go anywhere else.
Make the cover.
Call, text or book online — we'll take it from there.