
Cover-story red
All-over red formulated to your undertone and the light you live in.
$195
The red issue · Crossroads, Kansas City
Cherry, copper, garnet and the rare true auburn. A color house in a former print shop where every shade gets the cover-story treatment.

Signature services

All-over red formulated to your undertone and the light you live in.
$195
Warm copper built in layers so it fades to gold, not orange.
$175
Hand-painted copper ribbons through brunette hair.
$245Letter from the editor
It fades first, stains everything and never looks the same in two lights. That's exactly why Ruby Kincaid built a whole color house around it, in a 1920s print shop on Baltimore Avenue where the presses used to run red ink.
Our six colorists specialise in warm tones: copper that glows, cherry that stays, auburn that reads natural. We keep a printed swatch book of every formula, because a good red deserves an archive.
— Ruby Kincaid, editor-in-chief & founder

Recognition · sample
The work
Sample client reviews
Placeholder reviews for this design — your real Google reviews appear here.
Ruby's auburn is the first red I've had that looks natural in daylight and dramatic at night.
I fade fast. The gloss reprints every six weeks keep me on the front page.
Marisa's copper balayage got me stopped twice on the way to my car.
Tobias took my curls to cherry red without losing a single ringlet.
They showed me the swatch book with my formula in it. That's when I knew I'd never go anywhere else.
The team

Founder · Editor-in-chief

Senior colorist

Vivid colorist

Colorist
The shop
Online store teaser — products shown are samples.

$34

$32

$38

$36
Visit

Call, text or book online — we'll take it from there.