A web studio for the hair industry.

Why we only build for hair

Hair professionals run some of the most visual, word-of-mouth businesses in the world — yet most are stuck with a link-in-bio page or a template that looks like everyone else’s. We started Velvet Chair to change that: glamorous, fast, custom websites that make independent stylists and salons look as good online as their work looks in the chair.

Because we only work with hair businesses, we already know the questions your clients ask, the booking apps you use, the policies you need and the keywords people search for in your city.

Every site is one of one

We never sell templates and we never reuse a website. The designs in our collection show what we can create; when one is purchased it’s marked sold and retired. Your site is designed and coded for your business alone.

Fast, and fully integrated

Most websites launch in about 3 days. We connect your booking app, payments, gift cards, reviews, Instagram, texts and email marketing — and when a tool doesn’t exist, we build it.

Part of Echelon Excellence Group

Velvet Chair Web Studio is a division of Echelon Excellence Group LLC, a private holding company headquartered in Austin, Texas, founded by Shane C. Carden. Echelon builds and operates technology companies that serve specialized industries — bringing enterprise-grade security, hosting and engineering standards to every Velvet Chair site.

Company details