Braids, locs & natural hair · Fondren, Jackson

Rooted, and reaching.

Knotless braids, locs from the very first coil, and protective styles that let your own hair grow while you live your life.

  • 9years in Fondren
  • 5specialists
  • 4.9average rating
Woman with shoulder-length box braids turning her head against a soft lilac backdrop

The studio

Protective styles that actually protect.

Danielle Okonkwo opened Wild Violet after a decade of fixing traction damage from other salons. The studio rule is simple: no style is worth your edges.

Our five specialists braid with pre-stretched hair, gentle tension and scalp care built into every appointment, so the hair underneath comes out longer than it went in.

— Danielle Okonkwo, founder & loctician

Woman with box braids posing on a lilac studio backdrop

Signature services

What we're known for

Portrait of a smiling young woman in a pink outfit, featuring long braided hair with beads.
01

Knotless braids, medium

Featherweight roots that lie flat from day one.

$250
Captivating portrait of a smiling woman with curly hair against a black background.
02

Starter locs

Comb coils or two-strands, sized to your density.

$175
Elegant portrait of a woman with intricate braids and closed eyes, showcasing jewelry and tattoos.
03

Edge restoration plan

Scalp assessment, treatment and a three-month plan.

$55

Sample client reviews

From the chair

Placeholder reviews for this design — your real Google reviews appear here.

After two years of traction alopecia, Danielle's edge plan brought my hairline back. I cried when I saw it.
Tasha G.Edge restoration plan
My starter locs are eighteen months old and they look like a dream.
Marcus O.Starter locs
Ayana did small knotless in under seven hours with zero tension. My scalp never hurt once.
Kiara L.Knotless braids, small
Jasmine braided my four-year-old and she asked to come back. That has never happened.
Renee W.Kids' braids
Kofi's detox took out a year of buildup. My locs feel weightless.
Darnell P.Loc detox
The studio is beautiful, the playlist is perfect and everyone is kind. Worth the drive from Vicksburg.
Imani S.Passion twists
  • 9years in Fondren
  • 5specialists
  • 4.9average rating
  • 7,500protective styles

The team

The specialists

Danielle Okonkwo, Founder · Master loctician

Danielle Okonkwo

Founder · Master loctician

Ayana Moore, Senior braider

Ayana Moore

Senior braider

Jasmine Reed, Braider · Kids specialist

Jasmine Reed

Braider · Kids specialist

Kofi Mensah, Loctician

Kofi Mensah

Loctician

Meet the team

Elegant portrait of a woman with intricate braids and closed eyes, showcasing jewelry and tattoos.

Our story

How we took root

Danielle started braiding at her grandmother's kitchen table in Clarksdale, where tension was checked by asking "does it hurt?" and the answer had to be no.

Read our story

Recognition · sample

  • Jackson Free Press · Best Braids 2025
  • Mississippi Magazine · Beauty Issue
  • Fondren Renaissance · Member Business
  • Black Beauty Collective · Featured Studio
  • Natural Hair Guide · Edge-Safe Certified

The shop

Take the salon home

Online store teaser — products shown are samples.

Wild Violet Scalp Oil

$24

Edge Care Balm

$18

Braid Refresh Mist

$20

Satin Bonnet

$22

Shop in the studio

Visit

Find us in Fondren

Hours

  • Tue – Fri8a – 6p
  • Saturday7a – 5p
  • Sun – MonClosed

Grow something beautiful.

Call, text or book online — we'll take it from there.