Barber giving a smiling client a straight-razor shave in a bright, mirror-lined barbershop

Barbershop · SoMa, Little Rock

Sharp lines. Hot towels. A seat that feels like yours.

Five barbers on South Main doing clean fades, razor shaves and beard work for Little Rock since 2014 — walk in as a guest, leave as a regular.

  • 5barbers, all licensed
  • 14 minaverage wait for walk-ins
  • 600+club members

The club

A neighborhood shop with country-club manners.

Marcus opened Whitlock in a former pharmacy on South Main with three chairs and a coffee pot. Ten years later there are five chairs, a cooler of cold Topo Chico and the same promise: on time, every time.

Every cut finishes with a hot towel and a straight-razor neckline. Members get a standing appointment and their name on the board — but walk-ins are always welcome.

— Marcus Whitlock, owner

Barber skillfully cutting a customer's hair with clippers inside a modern salon.

Signature services

What we're known for

A barber uses clippers to style an African American man's hair in a salon setting.
01

The Whitlock cut

Consult, scissor-and-clipper cut, wash, hot towel, style.

$40
Elderly man getting hair trimmed by barber indoors using clipper and comb.
02

Hot-towel straight-razor shave

Three towels, pre-shave oil, two passes and a cold finish.

$45
Close-up shot of a man's stylish haircut and beard, showcasing grooming precision.
03

Cut + beard combo

$58

The team

Behind the chairs

Marcus Whitlock, Owner · Master barber

Marcus Whitlock

Owner · Master barber

Marcus has been cutting on South Main since 2014 and still takes the 8 a.m. chair every weekday. Ask him about the old pharmacy sign.

  • Classic cuts
  • Straight-razor shaves
  • Grey blending
Luis Arroyo, Senior barber

Luis Arroyo

Senior barber

Luis is the shop's fade specialist — tight, blurry and consistent every two weeks. He's also the reason the playlist is good.

  • Skin fades
  • Designs
  • Line-ups
Dale Pruitt, Barber

Dale Pruitt

Barber

Thirty years behind a chair and the steadiest razor in Pulaski County. Dale's regulars have been following him since the nineties.

  • Flat-tops
  • Hot-towel shaves
  • Senior cuts

Sample client reviews

Overheard at the shop

Placeholder reviews for this design — your real Google reviews appear here.

On time to the minute, every single visit. Marcus runs this place like a watch.
Darnell K.Club member since 2016
Best straight-razor shave in Arkansas. Three hot towels and I almost fell asleep.
Chris P.Hot-towel shave
Brought my son in for his first real cut. Dale took his time and gave him a lollipop and a mirror check like a grown man.
Andre W.Kids' cut

@whitlockbarberclub

On the feed

Visit

On South Main, across from the bakery

Hours

  • Mon – Fri8a – 7p
  • Saturday7a – 4p
  • SundayClosed

Walk-ins welcome until an hour before close. Saturday mornings book up by Thursday.

Your chair is open.

Book online in thirty seconds, or call the shop — somebody always picks up.