Long electric-blue hair from behind against a white wall and blue balcony rail
Valentina Ruiz, Vivid & split-dye colorist

Vivid colorist · Tech Terrace, Lubbock

Every color at once.

Split dyes, rainbow melts, neon money pieces and mermaid blues, built on a healthy lift. Grad photos, festivals or just a Tuesday.

@val.ruiz.color

Valentina Ruiz, Vivid & split-dye colorist

Meet Val

Hi, I’m Val. My hair changes monthly.

I grew up in Oklahoma City doing my cousins’ hair with drugstore dye and a shower cap. My own hair has been every color on the wheel, usually two at a time, and it is still soft, which is the whole point.

I work by myself in a loft studio by campus. I lift slowly with a bond builder, I place every color by hand, and I will talk you through the fade before you fall in love with the first day.

— Val ♥

What I do
Vivid & split-dye colorist
Specialty
Colorist
Behind the chair since
2019
Where
Studio 3 · The 19th Street Lofts
Pronouns
she/her

Services & prices

Color menu

Vivids need a light base. Every new client starts with a free consult so I can quote you fairly.

Vivids

  • SignatureSplit dye

    Two colors, sharp center part.

    3 hrs
    From $180
  • SignatureRainbow melt

    Three to six shades blended root to tip.

    4 hrs
    From $260
  • SignatureMoney piece

    Bright face-framing panels.

    90 min
    From $90
  • All-over vivid

    3 hrs
    From $200

Refresh & care

  • Vivid refresh

    Every 4–6 weeks.

    60 min
    $75
  • Bleach & tone

    2.5 hrs
    From $150
  • Color remover

    Fade old vivids before a new one.

    90 min
    From $90
  • Bond treatment

    20 min
    $35

All services & prices

Sample client reviews

Kind words from the chair

I came in with three Pinterest boards and left looking like all of them, somehow.
Ari P.Rainbow melt
My split dye has the cleanest part line I have ever seen.
Nico S.Split dye
Val did my money piece for graduation and the photos are unreal.
Brooke T.Money piece

Video intro

A rainbow melt going on, in thirty seconds

Thirty seconds of me, my chair and how I work.

Your intro video plays here · 0:30

Book with Val

Grab a spot

Vagaro takes a $50 deposit for vivids, off your total.

Book with VagaroYour booking link opens here
  • Split dye3 hrsFrom $180
  • Rainbow melt4 hrsFrom $260
  • Money piece90 minFrom $90

Sample next openings

Tue 10:00Wed 1:30Thu 9:00Fri 4:15Sat 8:30Sat 12:00

Your first visit

What to expect with me

  1. 01

    Send inspo

    Two or three photos, plus your hair in daylight.

  2. 02

    Free consult

    We plan colors and placement.

  3. 03

    Color day

    Lift, paint, rinse, reveal.

  4. 04

    Fade plan

    Your wash routine and refresh date.

Gift a chair day

Gift a money piece on a rainbow foil card.

  • $75
  • $150
  • $250

Booking policy

The fine print, kindly

Deposit
$50 deposit for vivids, off your total.
Cancelling
48 hours to reschedule.
Running late
Twenty minutes late and we rebook; vivids need their time.

Good to know

Questions, answered

How long do vivids last?

Four to six weeks before they soften. Cold rinses and a color-depositing conditioner help.

Do I need bleach?

For most vivids, yes. Pastels and neons need a very pale base.

Can you do vivids on dark hair?

Yes, often in two visits so your hair stays healthy.

Will it stain my pillowcase?

The first week, probably. Sleep on a dark one.

Do you do natural colors?

Rarely. I am happiest with color you can see from across the street.

Do you take walk-ins?

No, vivids need planning. Book a free consult.

Find me

Studio 3, 19th Street

Hours

  • Wed – Fri11a – 8p
  • Sat – Sun10a – 5p
  • Mon – TueClosed

Pick your colors.

Book a consult or DM me your inspo.