Model with blue-violet curls under purple light

Vivid color · Deep Ellum, Dallas, TX

Color that shouts.

Vivids, neons, pastels and wild custom formulas in Deep Ellum — healthy-hair bleaching and color that actually lasts.

  • 8years in Deep Ellum
  • 3vivid specialists
  • 100%bond-builder lightening

The studio

No beige. No apologies.

Ultraviolet is a vivid-only studio. We pre-lighten with bond builders, mix custom formulas for every head and send you home with a fade plan so your color stays loud for weeks.

Bring the reference photo. Bring the wild idea. We'll tell you honestly how to get there.

— Juno Reyes, founder

Teal-blue bob seen from behind

Sample client reviews

Kind words from the chair

Placeholder reviews for this design — your real Google reviews appear here.

My magenta lasted seven weeks. SEVEN. Juno is a wizard.
Lex M.Full vivid
Finally a place that bleaches gently. My hair still feels like hair.
Sam K.Lightening + vivid
Walked in with a Pinterest board, walked out with something better.
Bri D.Color melt

Signature services

What we're known for

Portrait showcasing colorful hair and star tattoo, emphasizing rebellious unique style.
01

Full vivid (on pre-lightened hair)

One to three shades, custom mixed.

$180+
Close-up portrait of a woman with purple hair among vibrant flowers.
02

Color melt / gradient

$240+
Close-up side profile of a young woman with striking purple hair and makeup
03

Money piece

$95

The team

The color crew

Juno Reyes, Founder · vivid specialist

Juno Reyes

Founder · vivid specialist

Juno has been mixing neon formulas for a decade and still gets excited about a perfect magenta.

  • Neon
  • Melts
Kit Navarro, Pastel & silver artist

Kit Navarro

Pastel & silver artist

Kit lives for icy silvers and soft pastels on bond-protected blondes.

  • Pastels
  • Silver
Rae Thompson, Creative colorist

Rae Thompson

Creative colorist

Rae does color blocking, split dyes and anything graphic.

  • Split dye
  • Blocking

@ultraviolet.hair

On the feed

Visit

Deep Ellum, Dallas

Hours

  • Wed – Fri11a – 8p
  • Saturday10a – 6p
  • Sunday12p – 5p
  • Mon – TueClosed

Go louder.

Call, text or book online — we'll take it from there.