Book now
Barber holding a straight razor against a dark backdrop

Barber · Alamo Heights, San Antonio, TX

The art of the gentleman.

Precision cuts, straight-razor shaves and hot-towel rituals in Alamo Heights — a grooming house for men who notice the details.

Reserve a chairSee the menu
  • 17years in Alamo Heights
  • 7master barbers
  • 40,000shaves given

The house

Three generations. One standard.

Sterling & Sons opened in 2009 with two chairs and a promise from August Sterling's grandfather: never rush a man in the chair. Today there are seven barbers, a whiskey cart and a waiting list for Saturday mornings.

Every service ends with a hot towel, a cold towel and a mirror check — because the last thirty seconds matter most.

— August Sterling, master barber

Arched vintage barbershop interior
  • 17years in Alamo Heights
  • 7master barbers
  • 40,000shaves given
  • 4.9average rating

Signature services

What we're known for

A barber skillfully trims a young man's hair in a modern salon setting, showcasing expertise and precision.
01

The Sterling cut

Consultation, precision cut, hot towel, style and neck shave.

$65
Close-up of a man's head receiving a stylish haircut with trimmers in a barbershop.
02

Hot-towel straight-razor shave

Three hot towels, warm lather, straight razor, cold-towel finish.

$60
Barber using clippers and comb to give a precise haircut in a barber shop.
03

Beard sculpt

$40

Never rush a man in the chair. A hot towel, a sharp razor and thirty quiet seconds at the end are where a good cut becomes a great one.

A barber skillfully trims a young man's hair in a modern salon setting, showcasing expertise and precision.

Our story

Since 2009, by the blade

Sterling & Sons began with one chair, one mirror and a promise: listen first, then create.

Read our story

The team

The barbers

August Sterling, Founder · master barber

August Sterling

Founder · master barber

Marcus Dale, Master barber

Marcus Dale

Master barber

Eli Navarro, Senior barber

Eli Navarro

Senior barber

Rafael Ortiz, Barber · shave specialist

Rafael Ortiz

Barber · shave specialist

Meet the team

Sample client reviews

From the chair

Placeholder reviews for this design — your real Google reviews appear here.

Best shave of my life, and I've been shaving for forty years.
Robert M.Hot-towel shave
Marcus gives a fade so clean it looks airbrushed.
Darnell J.Skin fade
My groomsmen still talk about the whiskey cart and the hot towels.
Kevin P.Groomsmen package
Membership pays for itself. I never wait and I always look sharp.
James L.Unlimited membership
The only place my son and I both get exactly the cut we want.
Carlos V.Father & son
Old-school ritual, modern precision. Feels like a private club.
Nathan B.The Sterling cut
Eli handled my long hair perfectly — no clipper-happy barber here.
Owen T.Long-hair cut

Recognition · sample

  • Readers’ Choice · Best in the City
  • Style Weekly · Hot List
  • Metro Living · Top Studios
  • The Local Edit · Featured
  • City Magazine · Best Of
  • Salon Artisans Guild · Member
  • Women in Beauty Awards · Finalist
  • Downtown Business Journal · 40 Under 40
Intricate black and white shot of barber shaving hair with razor, highlighting professional craftsmanship.

The experience

Your visit, considered

Every Sterling & Sons appointment begins before you sit down.

  • A drink menu — espresso, tea or something sparkling
  • Warm towel and scalp ritual with every wash
  • Phone chargers and quiet chairs if you need to work
  • A finishing lesson so it looks this good at home

The shop

Take the salon home

Online store teaser — products shown are samples.

Sterling Pomade

$26

Cedar Beard Oil

$28

Shave Cream

$24

Boar Brush

$45

Matte Clay

$26

Aftershave Balm

$30

Travel Kit

$68

Shop in the studio

Visit

Alamo Heights, San Antonio

Hours

  • Mon – Fri8a – 8p
  • Saturday7a – 5p
  • Sunday10a – 3p

Your chair is waiting.

Call, text or book online — we'll take it from there.

Book nowCall (210) 555-0128Text