Noemi Castañeda
Founder · Color director
Noemi trained as a painter and still sketches every full-spectrum service before she mixes a drop. She leads the oil-slicks and corrections.
Our people
Meet the team
Specialists who keep learning, and who genuinely love what they do.
The team
The painters
Dev Patel
Senior colorist
Dev is our split-dye and neon-roots specialist, precise to the millimetre.
Rae Johnson
Curl & color
Rae puts rainbows on curls and coils by hand, then cuts them dry so every color shows.
Tomoko Sato
Colorist
Tomoko does pastel washes and sunset melts, and runs our Thursday aftercare clinic.
Jesse Ward
Cutter
Jesse cuts the pixies, undercuts and shags that make a vivid color look intentional.
Paz Moreno
Festival lead
Paz runs our on-the-road crew: festival braids, gems and stage wigs for every big weekend in Central Texas.
Sample client reviews
Fan mail
Placeholder reviews for this design — your real Google reviews appear here.
Noemi literally sketched my rainbow on paper before she started. It looks like a painting and grew out like a dream.
Dev's split dye is perfectly straight down the middle, even on my curls. I have no idea how.
Paz's crew did glitter roots and braids for twelve of us before a festival. We were the best-looking group there.
Oil-slick on black hair, no damage and it shimmers like a beetle wing. My favourite thing I've ever done to my hair.
Tomoko's pastel wash was the softest lavender. She also gave me a care routine that actually works.
We booked the loft for my daughter's sixteenth. Temporary streaks for everyone and nobody wanted to leave.
Pick a color. Or six.
Book online, call the loft, or send a screenshot of your dream hair. We reply with a plan and a price.