Hair flip in the street

Our story

How we got here

The people, the room and the promise behind every appointment.

Our story

An adobe house, a golden hour

Copper waves in afternoon light
Two friends laughing in warm light
Joyful smile with tousled hair
Hair flip in the street
Long copper waves
Copper lengths on putty
Chapter 01

Kern Place, 1990s

Marisol grew up three blocks from Stanton Street, watching the Franklins glow pink and gold every evening.

Chapter 02

The adobe house, 2012

She opened Sienna in a 1930s adobe with thick walls and deep windows, and painted it in the colors of that hour.

Chapter 03

Built for the desert

Wind, dry heat, monsoon humidity — our heat-and-humidity shield and sectioning method were developed here, for here.

Chapter 04

Montecillo, 2017

Our second house brought the glow to the west side, led by Paloma Herrera.

Chapter 05

Eastlake, 2021

The third house opened for the east side's early risers — doors open at seven.

Chapter 06

Family first

We've styled thousands of quinceañeras, weddings and first communions. Here, your celebration is ours too.

  • 2012first blowout
  • 120,000+blowouts finished
  • 3houses across El Paso
  • 4.9average rating

Recognition · sample

  • El Paso Inc. · Best Blowout
  • Borderland Bride · Preferred Stylist
  • Sun City Style · Hot List
  • Kern Place Gazette · Readers' Choice
  • Salon Artisans Guild · Member
  • Women in Beauty Awards · Winner
  • Hispanic Business Council · Entrepreneur of the Year
  • The Local Edit · Featured

Meet us at golden hour.

Book any of our three houses online, call the front desk, or text for same-day seats.