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A young man with dreadlocks, in a denim jacket, sits pensively under red neon light.

Our story

How we got here

The people, the room and the promise behind every appointment.

Our story

The house on Third Avenue

A young man with dreadlocks, in a denim jacket, sits pensively under red neon light.
Chapter 01

Two chairs, 2015

Nkechi opened the house with two chairs, a steamer and a waiting list built from her kitchen-table loc clients.

Close-up portrait of a stylish woman with braided hair and deep gaze.
Chapter 02

The brick house

The red-brick house on Third Avenue came with creaky floors and good light. The name came from the walls.

Close-up of a woman wearing glasses and braided hair outdoors
Chapter 03

The color

In 2018 Imani joined and brought wine and copper color to natural hair, always strand-tested, always bond-protected.

A young man with dreadlocks, in a denim jacket, sits pensively under red neon light.
Chapter 04

The crowns

Brides started asking for loc crowns. Now wedding Saturdays book out a year ahead.

  • 11years in Avondale
  • 6specialists
  • 2,600sets of locs started
  • 4.9average rating

Recognition · sample

  • Birmingham Magazine · Best Natural Hair Salon 2025
  • AL.com · Avondale Businesses to Know
  • Black Beauty Collective · Featured House
  • Southern Bride · Vendor of Note
  • Avondale Merchants · Member

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