Chapter 01
The brief, 2019
Ines wrote it on a napkin: twelve stations, one process, forty minutes. No gold mirrors, no velvet, no waiting.
Our story
How we got here
The people, the room and the promise behind every appointment.
Our story
Built like a workshop
Chapter 02
The building
A 1950s concrete warehouse on Dragon Street. We kept the floor, the steel trusses and the loading door, and hung every dryer from the ceiling.
Chapter 03
The process
Twelve mapped sections, set tension, set heat, cool shot. Every operator trains for 120 hours before the floor.
Chapter 04
The result
The most consistent blowout in the city, measured by rebooking — 84% of first-timers come back within a month.
- 40minutes, door to door
- 12identical stations
- 58,000blowouts logged
- 4.9average rating
Recognition · sample
- Design District Quarterly · Best New Space
- Dallas Style Index · Best Blowout
- Interiors Annual · Commercial Award
- Big D Business · 40 Under 40
- Salon Artisans Guild · Member
- The Local Edit · Featured
- Women in Beauty Awards · Finalist
Book the slot.
Online booking opens 14 days out. Same-day slots release at 7 a.m.