Curl & color studio · Dickson Street, Fayetteville

Every curl, every color.

Precise dry cuts and saturated, curl-safe color — copper, violet, teal, true red — in a white room where your hair is the only color that matters.

Smiling woman with long dark curls in front of a bright geometric mural

The studio

A white room for the boldest hair in town.

Theo trained as a curl cutter and a vivid colorist, and got tired of choosing. Kaleido is the studio that does both — dry-cut shapes that show off color, and color formulated never to break a curl.

The room is white on purpose. There is nothing to compete with the copper, the violet or the single streak of teal you have wanted since high school.

— Theo Marchetti, founder (he/they)

Hairdresser with vibrant pink hair styling curly hair in studio on blue background.

Signature services

What we're known for

Close-up of a smiling woman with curly red hair and a nose piercing against a natural background.
01

Kaleido cut

Dry curl cut, wash, define and diffuse — shaped to show off color.

$135
Close-up portrait of a stylish woman with natural curls and a pink outfit, embracing elegance.
02

Spectrum vivid

Full saturation, curl-safe lightening, bond builder throughout.

$240+
A woman with tattooed wrist examines her curly hair against a pink background.
03

Copper & true red

Glossy reds formulated for curl porosity.

$190+

Sample client reviews

Sample client notes

Placeholder reviews for this design — your real Google reviews appear here.

Theo turned my curls violet without loosening a single ringlet. I didn’t think that was possible.
Harper L.Spectrum vivid
Sofia’s copper is so glossy it looks wet. Every. Single. Day.
Nina C.Copper & true red
Riley gave me a pastel melt that looks like a sunset on my curls.
Jules P.Pastel melt
The white room makes you feel like art. Which, honestly, my hair now is.
Andrea F.Kaleido cut
Ama’s tapered coily cut plus a teal streak is the best I have ever looked.
Kwame B.Tapered curls
A free strand test before committing to red? That’s how you earn trust.
Olivia R.Vivid consultation
Jonah taught me to diffuse in ten minutes. My curls have never been this big.
Sam W.Diffusing lesson

The team

The studio

Theo Marchetti, Founder · Curl & Vivid Artist

Theo Marchetti

Founder · Curl & Vivid Artist

Ama Owusu, Curl Artist

Ama Owusu

Curl Artist

Riley Kwan, Vivid Colorist

Riley Kwan

Vivid Colorist

Sofia Vargas, Copper Specialist

Sofia Vargas

Copper Specialist

Meet the team

  • 7artists, every pattern
  • 212custom vivid formulas
  • 0curls broken by bleach
  • 5years on Dickson
Close-up of a smiling woman with curly red hair and a nose piercing against a natural background.

Our story

Light, split seven ways

Theo studied curl cutting in Denver and vivid color in Portland — and refused to pick one.

Read our story

Color should never cost you a curl. We cut the shape first, then paint the copper, the violet or the teal so your pattern comes back stronger.

Portrait of a smiling woman with natural curls in a vibrant pink top against a pink background.

The experience

Your visit, considered

Every Kaleido Curl Studio appointment begins before you sit down.

  • A drink menu — espresso, tea or something sparkling
  • Warm towel and scalp ritual with every wash
  • Phone chargers and quiet chairs if you need to work
  • A finishing lesson so it looks this good at home

The shop

Keep it vivid

Online store teaser — products shown are samples.

Kaleido Curl Cream

$34

Spectrum Leave-In

$30

Color-Safe Curl Wash

$28

Gloss Drops

$36

Satin Bonnet (Seven Colors)

$24

Diffuser Bowl

$45

Wide-Tooth Comb

$14

Shop in the studio

Recognition · sample

  • Arkansas Times · Best Salon
  • Fayetteville Flyer · Readers’ Choice
  • Salon Craft Journal · Vivid Artist 100
  • The Curl Report · Top 50
  • NWA Weekly · Small Business Spotlight
  • NaturallyCurly · Salon Spotlight
  • The Chairside Report · #1 Vivid Curl Feature

Visit

Visit the studio

Hours

  • Tue – Fri10a – 7p
  • Sat9a – 4p
  • Sun – MonClosed

Second floor — the white door between the record store and the taqueria.

Pick a color. Any color.

Call, text or book online — we'll take it from there.