Go off the deep end.

Chapter one

Blue is the hardest color to keep. So we learned it best.

Marisa grew up swimming in the bay and dyeing her hair every color of the water. When she opened a studio on Water Street, she built it around the shade nobody else on the coast would promise: a blue that lasts.

Blue dye fades toward green in sun and chlorine, so we tone against it from the first appointment. We mix to your water, your shower and your routine, and every client leaves with a shade card and the exact formula on file.

— Marisa Delgado, founder